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Famous American car maker Henry Ford once said “Half of my marketing budget is wasted – the trouble is I don’t know which half!” If the late Mr Ford was still around today, he’d have learned what his dollars could achieve by getting the new B2B marketing book from Philip Allott. It’s all about integrated marketing in the 21st Century.
Aptly titled Integrated Business to Business Marketing, the Philip offers a complete blueprint for successfully communicating promotional messages in the digital age. It’s one of the first books to be written about integrated B2B marketing, and is written specifically for business owners, directors and marketing managers in corporates and SMEs as well as students, lecturers and more.
This book is written for international audiences in the UK, Europe, North America, Australia and New Zealand markets with factual content and plans for each region.
It explores how material written for press releases can be used for social media platforms and e-newsletter content. And how automated marketing platforms, such as Force24, can be integrated for qualified lead generation to larger, targeted audiences. If you follow the instructions in this book, you’ll also learn how to be GDPR compliant in your marketing.
New business sales are paramount to the success of any firm, and this B2B marketing book, building on over 40 years’ practical experience, telling you what you need to get great results. This applies to almost any business selling to other businesses, including in manufacturing, engineering, packaging, logistics, food and power sectors and even trade associations.
Jargon free, it explains how to get the best out of every part of the marketing mix, from your email marketing campaigns to social media, including Twitter, Facebook, LinkedIn. Want expert tips on digital newsletters, direct mail, phone canvassing, optimising your websites and public relations and media relations – it’s all in there. Everything is covered.
Philip has nearly 40 years’ PR and marketing experience in the B2B sector and is Chairman of Allott and Associates Ltd. He authored this book on weekends and during Covid-19 lockdowns, and it builds on his extensive knowledge of the subject, rather than hypothetical marketing.
The manuscript for the book has been received with universal acclaim. The last word goes to Mark Winter, President of Identity in the United States, who says: “The book is a must read for anyone wanting to better understand the relationship between integrated marketing and business growth.”
Philip has been involved in business-to-business sales and marketing since he was 21. He is also the author of TheDonkeyman (Sigma Leisure, 2007).