SmartFreight UK PR & Marketing Campaign

12 month campaign – Jan 2020-Jan 2021 to enable the company to break into the UK market and win new business.

With both Brexit and Covid-19 in the mix, SmartFreight was unknown in the UK pre 2020. But we transformed that, building brand visibility and credibility with an integrated campaign including PR, case studies, opinion pieces, mailing campaigns, exhibition support, SEO, and social media marketing, with compelling key messages and content interchangeable across multiple channels.

It really paid off-

  • 80+ pieces of coverage
  • 108.5% increase in website visits
  • 29.5% increase in LinkedIn followers
  • 200+ new website clicks post webinars
  • 20+ additional event sign ups
  • 10+ online partnerships/new clients for SmartFreight

Oxair – PR and Marketing Partner

We’ve been Oxair’s PR and marketing agency since 2017, hired and retained to promote the company’s specialist systems and applications internationally.

Oxair develop and supply oxygen and nitrogen systems for medical facilities, gold mines, tyres, fish farming and more. Headquartered in Australia their reach was localised.

We’ve put them on the map globally, growing their international reach with PR, features, and case studies in key industry titles in Australia, Africa, Europe, UK and APAC. We use newsjacking tactics to gain topical coverage, including oxygen shortages in Africa and getting life-saving oxygen supplies to hospitals in the UK and India during the Covid-19 pandemic. And we create, distribute and manage global email marketing campaigns and a quarterly newsletters.

Their Google Ads and website were optimised for Australia initially, so we we audited everything and focused on global targeting. This has transformed their site traffic and ad lead generation – eight fold. We also manage their growing social media presence.

relayr UK PR & Marketing Campaign

Berlin-headquartered international Internet of Things (IIoT) powerhouse relayr delivers digital transformation solutions for industrial companies all over the world.

We were engaged by relayr to help them break into the UK market and build a solid, trusted reputation in the country with their key target markets.

We created and executed a fully integrated PR and marketing campaign for the brand which achieved excellent coverage, audience engagement and powered that all important new audience reach and influence.

  • 400,000 + audience reach
  • Secured a strategic partnership with trade association MAKE UK (champions of the UK manufacturing industry)
  • Coverage in Manufacturing Management, Industrial Compliance, Automation, MEPCA, Process Industry Informer, Operations Engineer, Control Engineering Europe, eTradeWire and many more