With both Brexit and Covid-19 in the mix, SmartFreight was unknown in the UK pre 2020. But we transformed that, building brand visibility and credibility with an integrated campaign including PR, case studies, opinion pieces, mailing campaigns, exhibition support, SEO, and social media marketing, with compelling key messages and content interchangeable across multiple channels.
Oxair develop and supply oxygen and nitrogen systems for medical facilities, gold mines, tyres, fish farming and more. Headquartered in Australia their reach was localised.
We’ve put them on the map globally, growing their international reach with PR, features, and case studies in key industry titles in Australia, Africa, Europe, UK and APAC. We use newsjacking tactics to gain topical coverage, including oxygen shortages in Africa and getting life-saving oxygen supplies to hospitals in the UK and India during the Covid-19 pandemic. And we create, distribute and manage global email marketing campaigns and a quarterly newsletters.
Their Google Ads and website were optimised for Australia initially, so we we audited everything and focused on global targeting. This has transformed their site traffic and ad lead generation – eight fold. We also manage their growing social media presence.
Berlin-headquartered international Internet of Things (IIoT) powerhouse relayr delivers digital transformation solutions for industrial companies all over the world.
We were engaged by relayr to help them break into the UK market and build a solid, trusted reputation in the country with their key target markets.
We created and executed a fully integrated PR and marketing campaign for the brand which achieved excellent coverage, audience engagement and powered that all important new audience reach and influence.