Automated email marketing is one of the most tried and tested forms of digital marketing. And it works. In fact, email marketing is ranked as the most effective marketing channel.
And with the number of global email users set to grow to 4.6 billion by 2025, and 93% of B2B marketers using email to market to their audiences, it’s definitely a very powerful tool for your business.
B2B audiences are looking for value. So, the best way to use email marketing is to show how your business can add value to theirs.
This could be promoting the key benefits of new products and services, offering something that solves a problem, makes life easier, saves resources, saves money, makes more money, helps them to grow. There are a whole host of possibilities.
The key is to communicate the value you add with the right targets at the right time. And to make a connection. So, as well as speaking to logic, ROI and growth, you need to connect with your target audiences on a deeper level too.
It’s a basic marketing principle that it takes seven ‘touches’ before someone will act on your call to action.
These touches can take many forms:
Ideally, to be most effective, you should be delivering these touches in a number of ways over a period of time. This highlights the importance of having a comprehensive and ongoing approach to your marketing.
We help to make your customer acquisition process work smarter not harder, by bridging the gap between sales and marketing. To generate warmer leads that convert faster. Creating opportunities, and marketing ‘touches’ by getting your messages into the right hands at the right time.
There are plenty of benefits to email marketing:
Email marketing drives revenue and provides good ROI – because email marketing campaigns can be conducted for relatively little cost, the return you receive can be quite substantial.
You can target your audiences with email marketing – in the world of B2B you can really target your buyers through segmentation, and crafting messages that specifically appeal to their needs. Plus, B2B audiences check their emails more frequently and they’re more likely to read email marketing.
Email marketing campaigns help you with visibility and establishing credibility – you can demonstrate your expertise and experience to nurture loyalty and build trust.
They’re perfect for influencing the buyer journey – you can reach out to people at various touchpoints in their marketing/buyer journey via email marketing, making it a great source of lead generation.
Email marketing is easy to measure – so you can see what works, and doesn’t, for your business.
And they’re perfect for other content marketing – including newsletters and updates. Did you know that 83% of B2B companies use email newsletters as part of their content marketing!
We are Platinum level partners with Force24, which is the UK’s fastest growing marketing automation platform. So, when we create an email marketing campaign for you, not only do you benefit from industry best practice, you also get premium access to service and product developments and all the platform has to offer. Including automated mail out, data segmentation and reporting, form builders, integrations and more.