There is a plethora of exhibitions during the year placing a strain on staff time, but businesses that appoint an outside agency for planning their show requirements can get a head start on making as many people as possible aware of their products, brands or services.

Companies that invest a lot of time and money into exhibitions need to get as much value from them as possible in terms of sales leads and media coverage, which is why experienced PR and marketing agencies like Allott and Associates (Allotts) can make the difference between success and failure.

Getting positive results from exhibiting at trade shows requires a pre-event strategy encompassing the creation of a wow factor, pre-publicity, show invites and of course a great stand location.

Allotts offers full exhibition support including pre-planning, liaising with the show organisers, social media management, on-stand support, pre-event publicity, invites to members of the press and potential customers to visit your stand, and post-show follow-up sales enquiries for the client to convert.

Exhibitions are a great place to unveil a new product or a major investment. The advantage of getting the launch right at an event is enormous in terms of generating interest, so spreading the word through platforms such as Twitter and Facebook, as well as a traditional pre-show press releases, backed up by digital press packs for journalists to pick up at the show, will maximise your show exposure to potential customers.

Standing out from the crowd is crucial – so ensure your stand is a real showstopper, preferably with exciting visual images and equipment demonstrations. Allotts’ comprehensive range of services includes stand design, production of graphic pop up display stands and management of larger stand construction projects.

Allotts’ managing director, Philip Allott commented: “Nobody can guarantee quick payback from an exhibition but pre-planning and on-site support from an agency like ours will shorten the odds by establishing a strategy and focusing on attracting visitors, generating sales leads and ensuring the oxygen of publicity.”

If you would like more information on how Allotts’ exhibition support services contact our northern office: + 44 (0) 1423 867 264 or our southern office: + 44 (0) 207 257 2017 or alternatively visit www.allottandassociates.co.uk