Trade Show Marketing For Exhibitors

Getting your business, products and services noticed – with trade show marketing – pre and post event.

Trade shows, exhibitions and events help build your visibility and exposure with key prospects, journalists and influencers. We have the expertise and industry contacts to ensure that your trade show marketing makes a great first, and lasting, impression.

These events matter because they give you a platform to market to your existing customers and prospects, and generate new sales enquiries. Exhibiting at places with high visitor numbers gives you access to a big group of potential leads.

Networking face-to-face is also crucial for winning new business, because you can use trade shows and other events to cultivate meaningful relationships and get interest and buy-in from the people you meet. And trade shows and exhibitions are often used as ‘testing grounds’ for new products and ideas, so you can test your ideas on a captive audience.

We provide publicity for exhibitors in a wide range of sectors, including packaging, processing, logistics and warehousing, medical, tech, construction, food and beverage, machinery, manufacturing, engineering, and more.


Trade show marketing publicity for exhibitors

The key to a successful trade show, exhibition or event is to plan early and then implement the plan. We’ve been providing exhibition support for many years. This experience enables you to confidently outsource your show requirements safe in the knowledge that Allott and Associates will deliver.

Our services include everything you need to plan and execute your events marketing:

  • Trade show, exhibition and events planning
  • Content and design services for all of your event collateral, including stands, promotional brochures, leaflets, print and digital media packs and promotional items
  • Pre-show press releases and publicity
  • Getting trade journalists to your stands
  • On-stand support
  • Media briefings
  • Post event publicity


Looking for your next trade show or exhibition? Read our guide to trade shows and exhibitions in 2023 here.

Talk to our marketing consultants today about how to get started.