What’s In A Name?

How do you name products that look like, have a similar texture, and taste like meat but are not meat? Read about naming meat alternatives here.

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The Four-Day Working Week – What’s In It For Employers? What’s In It For The Planet?

It has been suggested that a four-day working week could boost employee welfare and mental health by giving them more free time. Read more here.

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The Value Of Feature Articles

Exploring a topic or company news through a press release is an effective, scattergun communication approach to getting publicity in the media.

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Packaging Innovations

Packaging innovations in the late 20th Century had already transformed the food industry.

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New B2B Marketing Book On Integrated Marketing – Out Soon

The complete blueprint for success communicating promotional messages.

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Why Is Trade Media Important? Trade Media Benefits

Getting coverage in trade media is massively beneficial for businesses. Learn about it here.

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