November 23, 2023
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At Allotts, we know how critical 2024 trade shows and...
Integrated Business to Business Marketing is a complete marketing blueprint for businesses… coming soon.
It’s written by marketing expert Philip Allott, and will be available from MARCH 2022.
Philip’s book is the ultimate read for SME owners and marketeers. It’s predominantly aimed at SMEs, which represent over 98% of all companies in the US, Canada, UK and Australia, that want to promote their products or services to other businesses.
A seamless series of interlinked chapters walk readers through the whole marketing and business growth cycle. Helping people to understand what’s needed to get good results, without spending a king’s ransom to generate sales. At the centre of it is a perpetual marketing wheel. This is pioneered by the author and is a key part of the book’s promotional philosophy, based on structured marketing.
“This book is a must read for anyone wanting to better understand the relationship between integrated marketing and business growth. Presented in a conversational style, Integrated Business to Business Marketing is both inclusive and engaging.”
Mark Winter, President, Identity, Bingham Farms, MI 48025, US
“Integrated Business to Business Marketing is such an easy read, no jargon to try and understand, gives a very detailed but understanding of the market place, not only here but across many marketing countries. No matter what size of business, this is very insightful, very engaging and something I will share with my colleagues. A great step to step to be used across all businesses in a very well explained and easy format, you can’t help but grow your business.”
Brenda Smith, Business Development Executive, Mondelez UK Limited
The book is priced £13.99/$20.95, and will be available from 25 March 2022.
About the author
Philip Allott is a B2B PR and marketing expert, who founded the award-winning PR and marketing agency Allott and Associates in 1994.
He wrote this book during the first UK Covid-19 pandemic lockdown.
It builds on the author’s 30 years’ experience of successfully implementing marketing programmes in the UK, Europe, the US, Canada, South Africa and Australia.