November 23, 2023
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Allott and Associates Ltd and Onward Holdings Ltd will be teaming up to offer their
respective clients a combined marketing and logistics solution. The strategy will make it quicker and
easier for companies’ goods to reach targeted markets and customers than was previously possible.
The strategic combination of Allotts’ 360° marketing services with Onward Holdings’ prime
warehousing and dispatch capabilities makes this a perfect solution for firms seeking slick solutions
to the promotion and distribution of their goods. Getting products to market as effectively as possible
is at the core of this latest development.
The initial idea, brainchild of Neil Storey, managing director of Onward Holdings, includes a few short
steps for companies to get their products ‘out there’. Firstly, clients will be able to accurately inform
themselves about their chosen market with initial market research conducted by Allotts. They then
have the option to boost their presence in their marketplace by adding a layer of targeted product
marketing if desired.
Secondly, once they have spread the word and sales are flowing in, they can then pass subsequent
product storage, order processing, stock management and dispatch, into the capable hands of
Onward Holdings who will make sure all goods arrive safely at their destination. Minimum work and
maximum return for the client is envisaged. Clients will know they are in experienced and safe hands.
Allotts, which has a client base ranging across the packaging, labelling, printing, engineering, food,
security, waste management, plastics and corrugated industries, has over 20 years’ experience of
providing effective marketing solutions to help its clients optimise their business opportunities.
Allott & Associates’ managing director, Philip Allott, said: “We continue to invest in all aspects of
digital communications as part of our commitment to be at the forefront of technological
developments. We want our clients to be able to benefit from our knowledge and experience in
delivering cost-effective and fully integrated marketing campaigns. The additional option for clients
to now tap into a well-established storage and distribution network is going to streamline the ‘concept
to market’ chain significantly. We believe this going to bring enormous advantages for a number of
Onward Holdings meanwhile, offers highly competitively priced warehousing and distribution centres
– positioned perfectly for easy access to the major transport routes M1, A1 and M62.
The family-run company, has recently adopted OpenWMS, a specialist warehouse management
system at its site in Castleford, West Yorkshire in order to streamline stock taking and shipping
processes, to improve productivity by freeing up staff to concentrate on other duties and to maximise
OpenWMS is a highly accurate, configurable warehouse management system for both Third Party
Logistics (3PL) providers and for owner-operated use. It creates a complete supply chain
management solution suitable for a wide range of products including food and drink, packaging,
electronics, IT equipment, homewares and office supplies.
Onward Holdings provides 21st Century solutions for businesses seeking warehouse space that will
control their costs. OpenWMS will help optimise vehicle loads and routes, enhance picking/dispatch
accuracy and timeliness as well as improve job costing and yield control.
The total benefits to clients of the collaboration will certainly be greater than the sum of its parts.
Firms wishing to establish themselves in their chosen market would be able to select a ‘research to
market ‘option that is backed up with the latest technology and know-how.
For further information contact: Allott and Associates on 01423 867264 or Onward Holdings on