Data Centre and Software Specialist PR and Marketing

Do you want help with demonstrating your industry expertise to the sector?
Want to become an industry thought leader?
Is your B2B company looking for an effective marketing strategy?

We’re here to help…

We live in a data-hungry world, which makes effective, efficient, and operationally sound data centres crucial. Why? Because they power so much of our lives on a daily basis from transport and logistics to financial services. If your company is in the B2B software space you’ll need a really effective marketing strategy to ensure you remain competitive.

We work with business software companies to keep them ahead of the game. On everything from creating a fresh strategy to crafting compelling stories to share with their audiences.

As a full-service public relations and marketing agency, we work with a cross-section of companies supplying the data centre sector. Our product experience encompasses power supplies including, UPS, generators, testing equipment, switchgear, cooling, property, facilities management, and numerous related items.

B2B PR and marketing requires a targeted approach with clear messaging and ensuring that your unique selling points attract prospects and help you to retain your existing customers.

Results-driven PR and marketing

You can benefit from a full suite of PR and marketing services, including press releases, blogposts, case studies, feature writing, exhibition support, launch events, newsletters, promotional literature design, social media channel management and advertising campaigns, video content, website building, SEO and lead generation.

Let us create a product launch PR campaign that excites trade press and your target markets. Or thought leadership on the future of data centres. We can create award entries that bring home the win. And we can optimise your website so that you stand out in search – and get ahead of your competition.

And we know that wants, needs and budgets vary. This is why you can choose a full integrated marketing service, or pick and choose specific services.

Whatever your goals, our team is here to elevate your PR and marketing.

GDPR for data centres

We also provide a range of data protection and UK GDPR compliance services for data centres, including audits, documentation, consulting and training. Take a look at our UK GDPR services page for more information.

Marketing with impact in the data centre and software sector

At Allotts we’ve:

  • Successfully run a Google Ads campaign for a big name UPS supplier, significantly raising brand awareness and generating tangible sales leads.
  • Supported an ERP system provider breaking into the UK market with mailing campaign to raise awareness and drive traffic to the website.

Data centre and Software media titles

We work with a cross section of trade titles, and run our own databases.
Typical publications we achieve client coverage in for the data centre and software sectors include:


Talk to us today about the best data centre PR and marketing services for your business.