What is B2B PR?

 

A question that many companies ask is what is B2B PR and, perhaps more importantly, what is the benefit of B2B PR for my business?

What is B2B PR?

In a nutshell, B2B PR is a specialism that helps businesses to sell their products and services to other businesses – not to the public.

B2B PR experts do this by working with a business to promote its brand, products and services, manage its reputation, and make it visible, credible and valued.

media plan marketing b2b

 

Why does my company need PR?

Every company needs PR. It’s what helps to create, maintain and promote positive perceptions about you with your target audiences, markets, customers and stakeholders, and keeps you front of mind.

 

What are B2B PR services?

Companies can manage their public relations in-house, but there are many advantages to outsourcing your PR to B2B PR agencies, which many successful B2B brands do. Why? Because PR consultancies use their vast media networks, influence, buying power, sector expertise, writing skills, media savvy and knowledge to build interest in your brand through press releases, storytelling, thought leadership, case studies, testimonials, trade articles, video, social media, advertising and more.

People’s perceptions about you is your reputation and so all of these things are carefully crafted to influence people’s perceptions so that they are positive and memorable.

B2B businesses know that a positive perception is business currency. Good PR and and a positive reputation = goodwill, new and loyal customers as well as happy employees and stakeholders.

This is the value of good PR.

microphone pr b2b marketing

What’s the benefit of B2B PR for my business?

A good B2B PR agency will help you to sell, grow and prosper, by:

  • Increasing your visibility – making you seen and heard in the right places (media your target audiences consume and engage with) and that you are highly visible in Google search results.
  • Building your credibility – creating compelling content that helps you to connect with audiences and establish and build credibility and trust with them.
  • Making you relevant and sought after – presenting you in a relevant way that makes people want to do business, and choose you over the competition.

 

What’s the difference between B2B PR and B2C PR?

B2B PR is business to business. B2C is business to consumer.

They both have the same principles – managing brand reputation – but with different audiences.

Allott and Associates specialises in B2B PR in the following sectors:

  • Manufacturing
  • Engineering
  • Logistics
  • Plastics
  • Packaging
  • Pharma
  • Food and Drink
  • Software
  • Data
  • Construction
  • Education
  • Power
  • Oil and gas
  • Trade associations.

 

We have almost three decades of experience delivering award-winning PR projects for companies in these sectors. And our team has more than 120 years’ combined experience in PR, digital and print marketing, reputation management, social media, SEO and marketing strategy and consultancy.

Our experts have a deep understanding not only of these sectors, but the challenges and issues companies operating in the face, the opportunities for growth and influence and how to promote brands, products and services to their target audiences.

 

What B2B PR services does Allott and Associates provide?

  • Strategy
  • Consultancy
  • Press releases
  • Features
  • Case studies
  • Media relations
  • Event collateral
  • Media interviews
  • Videos and infographics
  • Thought leadership
  • Whitepapers
  • Crisis management
  • Exhibition support

 

What should you expect from your B2B PR agency?

A clear plan – setting out what your agency is going to do to help you achieve your goals.

Proactive engagement – actions to deliver on that plan and proactively working with you to develop and flex that plan.

Plenty of action – your PR agency should have a tried and tested approach for generating your PR – actions that are both creative and adaptable. And they should try new things with you too.

Accountability – taking ownership of the partnership you’re in and responsibility for measuring impact and results.

 

How do you know if you’ve hired the right B2B PR agency?

  • They will take the time to get to know you, your business, your goals and your audiences.
  • The right agency will understand the markets you operate in – and the media landscape.
  • They demonstrate results and impact and provide regular updates on what they are achieving for you.
  • Your agency team has a strong media network, influence and they regularly secure coverage in key target media for you.
  • The coverage they achieve for you is good quality as well as good quantity.
  • And they’re coming to you with new opportunities, ideas and initiatives.
  • You can just tell that they are invested in your success.

 

What are the benefits of outsourcing your B2B PR?

There are several benefits to outsourcing:

  • Value for money – access to a number of people rather than just 1 person.
  • No recruitment fees.
  • Unbiased perspective – they’re not part of your company so provide impartial advice.
  • Expertise across a wide range of sectors and regions – which you can benefit from.
  • Established network of media contacts – at your fingertips.

 

At Allott and Associates we are passionate about B2B PR and helping companies to grow and prosper. We understand your challenges and goals and work hard to get you recognised for all the right reasons.

 

Get in touch with our PR team today at PR@allottandassociates.co.uk or call +44 (0)1423 867264 or London on + 44 (0)207 257 2017 to discover how we can help you.