July 20, 2023
Mistakes to Avoid When…
What is the PPMA? The PPMA is a trade association...
The PPMA is a trade association for companies that supply process and packaging machinery in the UK and overseas.
Established in 1987, the association hosts multiple trade shows every year and also has close associations with certain trade publications. These include:
The biggest trade show that the PPMA hosts every year is the PPMA show. Held at the NEC in Birmingham, this is the UK’s largest event for processing equipment, packaging machinery, industrial robots and machine vision systems.
Registration to attend or exhibit at the PPMA show is now open.
If you’re exhibiting at the PPMA show in 2023, avoid these 3 common mistakes. This will help you to maximise your lead generation efforts and build your brand’s authority.
The first (and biggest) mistake to avoid is not adequately promoting that you are exhibiting at the show. With over 350 businesses exhibiting at the PPMA show, making sure that potential customers know that you’re there is crucial. Also include your stand number so that visitors can make a beeline to you once they enter the exhibition hall.
We find that the following tried and tested techniques are the best way to maximise the publicity you receive for attending a trade show…
A great way to engage with your target audience is to get an article published in the trade press. You can share your industry expertise in a feature article or publicise the new product or service you’re launching at the PPMA show in a press release. Writing a killer case study is also popular with the trade press.
Whether your business niche is in manufacturing, engineering or robotics, there are many trade publications that target your ideal customer.
Don’t forget social media! This is another powerful platform for increasing your target audience’s awareness of your attendance at the PPMA show.
Allotts recommends including relevant hashtags such as #ppma and #ppma2023 to get your posts seen by PPMA show attendees.
You could also include posts that:
Also post during the trade show so that people who are attending the show can get excited about seeing your business offering.
First impressions count! So make sure your stand looks attractive and contains all essential information about your business. This includes the company name, a contact number and email address, and your website.
If you have a smaller stand at the PPMA show, we recommend you include:
For larger stands there is more space to push the boat out. Some extravagant displays Allotts has seen at previous shows include:
Reaching out personally to your prospects with a mailer campaign before the show is the ultimate way to generate leads whilst at the PPMA show.
This puts you ahead of your competition by making your prospects aware of your brand before the trade show. It also allows you to build some rapport with your prospects. This increases their likelihood of engaging with you at the show and working with you in the future.
If you’re exhibiting at the PPMA show 2023, Allotts is here to help. We can assist with everything from stand support to press releases to social media management.
So, if you’re interested in trade show support or would like to find out more about the PR service that we offer, please get in touch.