It’s estimated that just two per cent of initial traffic to a website converts into customers, so what about the other 98%? If at first you don’t succeed then try again with LinkedIn Retargeting, a digital tool that you can use to re-engage with your website visitors.

Retargeting helps by tailoring ad content for LinkedIn members relevant to the pages they visit on your website. It’s cost-effective advertising, but does require active monitoring. Which is why outsourcing to a digital marketing services provider like Allott and Associates, to either just set-up or also manage, makes sense.

How does LinkedIn Retargeting work?

LinkedIn Retargeting is slightly complicated and requires choosing a specific ad campaign, a daily, monthly or annual budget cap, installing the LinkedIn JavaScript tag on every page on your domain. This helps with conversion tracking, retargeting and web analytics. And, once these are in place, away you go.

When the tag receives a signal, it becomes verified by LinkedIn. You then choose the audiences you want to retarget using your very own ‘campaign manager’. Then you can follow the set-up steps to select the website segments your campaign wants to reach.

When LinkedIn members visit your site on the specified pages you have chosen in segments, your audience starts to build up. However you need this figure to reach 300 before you can target adverts. This is where actively checking the account and bid types are necessary to get value for money. We can provide a full service, including budget guidance.

LinkedIn Retargeting could be beneficial to your business. To find out more contact us on +44 (0)1423 867264 or +44 (0) 207 257 2017.