B2B Lead Generation

Bespoke lead generation services – to provide quality results – with the Allotts lead generation guarantee

Generating UK sales leads is the top priority for marketers. But B2B lead generation can take a lot of time, effort and money. And the return on investment can be low. That’s if you don’t have the right strategy in place to make the most of your investment.

It’s fair to say that many B2B lead generation campaigns fail because too much time is wasted on targeting the wrong companies and contacts.

And this is exactly where we come in. At Allott and Associates we do things differently. We offer a targeted lead generation approach to UK clients, or overseas clients targeting the UK.


Lead generation strategies for B2B

Firstly, we explore your lead generation goals and advise on the best strategy to get you the maximum results. Strategies vary depending on your goals to ensure that we only target companies that are of the relevant sector, size, location and, if required, profitability.

Secondly, our experienced team of marketeers and B2B salespeople profile a sample of your existing customers and then match them using business type, market sector, turnover, employees and even location, to comparable companies. These could be in the same countries you already operate in or potential new markets overseas.

To achieve the best possible results, we then use a five stage B2B lead generation process:

  • Identifying suitable prospects using data matching.
  • Manipulating the data in batches of 50 or 100 contacts.
  • Verifying the correct contact.
  • Creating and distributing a personalised e-mail or series of emails to each prospect.
  • Telemarketing follow-up with each contact (up to five times) until the contact is reached.

At each crucial stage the team ensures that the B2B lead generation campaign is reaching the correct target audience.

It’s a bespoke service based on quality targeting, not a scatter gun approach.

All of this takes time and effort that would otherwise distract sales and marketing teams from the actual job of selling and that’s where we can add value. By taking this off your hands so you can focus on what you do best, we can bring primed leads to you.

Access B2B databases across the UK

Allott and Associates has extensive online access to every UK listed company, so you get the best possible results. After your lead generation campaign is completed, we will hand over all sales leads, cleansed data and additional research notes taken during the lead generation campaign, so that your sales and marketing teams can maintain future contact with the target companies through newsletters and other media.

There is real value added here, particularly for companies that may have depleted marketing databases post UK GDPR.

This systematic and proven approach ensures you get the best results. Depending on the project involved, we will even give you our B2B lead generation guarantee.


Talk to our team today about a three-month lead generation trial for your business growth.